Experience

St. Joseph Communication
Toronto, ON
Art Director, SJC Content
Current

St. Joseph Communication
Toronto, ON
Art Director, SJC Content — Shoppers Drug Mart Beauty Social
December 2109 — August 2021

• Custom create content and ideas for monthly social media campaigns

• Create shotlists for each of the approved concept

• Present concepts and ideas

• On-set art direction

• Design Instagram stories when needed for each campaign

Rogers Media Inc./St. Joseph Communication
Toronto, ON
Art Director, Walmart Live Better
August 2014 — December 2109

• Supervise and unite text and graphics within layouts to effectively convey and unify the brand’s vision while improving the publication’s commercial possibilities 

• Review and approve all layouts then present final designs to the client for approval

• Discuss client requirements for creative concepts with the art team and editors

• Provide design feedback and guidance to the other designers to make sure it conforms to standards and specifications of the brand

• Plan and design covers for each issue

• Book and organize photographers and stylists for all types photo shoots

• Develop the look and feel for food and product shoots as well generate the corresponding outline for the photographer and stylist to ensure that the brand and vision is clear 

• On-set art direction of food photo shoots, which included detailing sets with props such as linens and tableware,
  and making sure Walmart’s brand is apparent

• On-set art direction of all product and beauty shoots

• Work closely with the Editor-in-Chief 

• Work with the editors to ensure that editorial and design continually complimented each other and the brand

• Work closely with the creative and editorial teams to
  ensure all deadlines were met

Rogers Media Inc.
Toronto, ON
Group Art Director, Custom Content
April 2016 — March 2018

• While managing custom content I still oversee all of Walmart Live Better Magazine

• Supervise and oversee all custom content that will run in Rogers publications

• Sit in a on client meetings regarding upcoming projects

• Manage five direct reports by overseeing their time, what projects they are working on and making sure they meet all necessary deadlines

Rogers Media Inc.
Toronto, ON
Senior Graphic Designer, Walmart Live Better
September 2013 — August 2014

• Unite text and graphics within layouts to effectively convey the brand’s vision while improving the publication’s commercial possibilities

• Consistently follow the Walmart’s concept and brand esthetic from month to month

• Book and organize photographers and stylists for all types photo shoots

• Develop the look and feel for food and product shoots as well generate the corresponding outline for the photographer and stylist to ensure that the brand and vision is clear 

• On-set art direction of food photo shoots, which included detailing sets with props such as linens and tableware, and making sure Walmart’s brand is apparent

• Work closely with the Art Director and Editor-in-Chief to choose specific imagery

• Work with the editors to ensure that editorial and design continually complimented each other and the brand

• Work closely with the creative and editorial teams to ensure all deadlines were met 

• Provide design guidance for the junior graphic designer on layouts

Robert Kennedy Publishing
Mississauga, ON
Senior Graphic Designer, Oxygen Magazine
2008 — 2013

• United text and graphics within layouts to effectively convey the brand’s vision while improving the publication’s commercial possibilities

• Consistently followed the publication’s concept esthetic from month to month

• Develop the look and feel for food shoots and generate the corresponding outline for the photographer, food stylist and prop stylist to ensure clarity on set

• On-set art direction of food photo shoots, which included detailing sets with props such as linens and tableware, and making sure the Oxygen style is apparent

• On-set art direction of training photo shoots, which included working with photographers to achieve proper and consistent lighting

• Worked with wardrobe stylists on-set to select appropriate outfits for specific workouts

• Prepared mock-ups of issue covers for the Art Director and Editor-in-Chief

• Worked closely with the Art Director and Editor-in-Chief to choose specific imagery

• Worked with the editors to ensure that editorial and design continually complimented each other

• Worked closely with the creative and editorial teams to ensure all deadlines were met for up to two monthly publications

• Provided design guidance for two graphic designers on layouts and photo shoot outlines

• Wrote, organized and maintained art-related invoices and tracked the budget via personally designed spreadsheets

• Worked with the Online Editor in choosing and gathering appropriate images for the Oxygen web site 

• Created and managed issue-specific contact sheets, as well as initiating image searches and determining layout colour schemes

• Provided image retouching, including resizing, lightening and brightening, converting CR2 files to tiff files, and whitening backgrounds

lululemon athletica, Vaughan Mills Mall
Maple, ON
Educator
2007 — 2008

• Provided creative direction for window dressing

• Provided art direction, layout design and production of store takeaways and various print materials

• Provided retail store display and merchandising

• Consulted with R&D members and guests to gather feedback on clothing and products for monthly
  design calls

• Educated store guests on all products to help them live exciting, joyous and healthier

Education

• George Brown College, Toronto, ON
  Graphic Design (Advanced Diploma) Honours 2004—2007

• George Brown College. Toronto, ON
  Art and Design Fundamental (Certificate)
  2003—2004

• Best in Show - 2007
  Design Thesis — stache magazine